Press Release

The Baby to Toddler Show is the ultimate shopping destination for everything baby and toddler. With superb shopping, family-friendly facilities and a goody bag from Project Baby (worth £70) for just £2.90, there couldn't be more reasons to not join the Baby to Toddler show at ExCeL this November 2018. 

If you're interested and want to find out more information, then read the Press Releases below. 


The Shopping Event for Every Parent - Baby to Toddler lands in London
Saturday 17th – Sunday 18th November ExCeL London

Mums and Dads looking for some shopping inspiration for their little ones, look no further as Baby to Toddler is back!  The ultimate shopping event for every parent will be returning to ExCeL London from Saturday 17th until Sunday 18th November.

With dozens of the best baby brands all under one roof, there will be some fantastic Black Friday offers available just in time for the Christmas season.  Savvy shoppers can pick up some fantastic discounts from the UK’s leading baby retailers, including MAM, The Infant Learning Company, Peg Perego and many more.

Highlights this year include the Baby to Toddler KidZone and for those little petrol heads, Italy’s most stylish toy and nursery brand, Peg Perego will be bringing along their premium range of battery-operated ride-on Ducati motorbikes and scramblers for children to ride on.  Easy riders as young as two will be able to give the 6v Sesmosedici or Scrambler Ducati a spin – their parents will be green with envy!

And for those in need of a well-earned lunch break, the MAM Feeding Area has everything you need to feed your tots including bottle warmers, microwaves, bibs, spoons and complimentary food.  It will also be a quiet area where mums can breastfeed in peace with comfy seating and free breast pads.  When nature calls, there will be a purpose-built changing area fully stocked with complimentary nappies, pull-ups and wipes for our little VIPs – a safe and clean environment for both mums and dads.

Act fast as Campbells Books will be giving the first 1,500 people who order their tickets to the Baby to Toddler ExCeL a free book as a gift!*

From the organisers of The Baby Show, Baby to Toddler offers parents and parents-to-be the best products at the best prices for new and growing families.  With names you know and trust, from the big-name retailers to the not-on-the-high-street boutique brands, all under one roof, it is the one-stop shop for everything parents need for the little ones with the aim of making their lives easier.

Susanne Rauberger, Baby to Toddler Show Manager says: “Baby to Toddler has fast become a key date in the shopping calendar, where parents can pick up some amazing discounts and gather inspiration for their little ones.  Whether you’re shopping for Christmas or just buying for your ever-expanding family it’s a must-attend event in a fantastic east London location.”

Baby to Toddler ExCeL’s sister show will be taking place at the NEC Birmingham Saturday 24th – Sunday 25th November while The Baby Show returns to the ExCeL London Friday 1st until Sunday 3rd March.

Exclusive ticket packages available:

All tickets include a transaction fee.

*Recipients of the Campbells Books will receive a voucher in the post which they redeem for a book at the Campbell book stand F30.

Baby to Toddler at ExCeL London 

Opening times: 10.00am – 5.00pm on Saturday 17th and Sunday 18th November. 

Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL.


For more information or high res imagery please contact and 020 7 1000 850


About Baby to Toddler

The event is aimed at expectant parents and parents with babies and young children. Organised by Clarion Events, it will be home to superb shopping and family fun.

Over 100 exhibitors will showcase their products. Categories to buy from will include but not limited to: Prams & Pushchairs • Buggies & Strollers • Nursery Furniture & Furnishings • Toys • Clothing • Feeding Equipment • Car Seats • High Chairs • Travel • Healthcare & Wellbeing • Books • Gifts • Bathing & Changing • Accessories • Carriers • Safety & Security • Maternity • Baby and Toddler Activity Classes • Outdoor Play Equipment

About Clarion Events

Clarion Events organises The Baby Show, the UK’s leading event series for new and expectant parents, attracting over 70,000 visitors per year.

Clarion Events organises more than 200 events each year across the globe, ranging from exhibitions, conferences and seated events. Well-known for identifying high-value, niche audiences in difficult-to-reach markets and building them into market-leading products. Over 12,000 companies trust them with their custom each year, with more than 700,000 people attending their events.